Thursday, February 25, 2010
Wednesday, February 24, 2010
It's been a hot topic on Etsy recently (well, I mean, I guess its almost always hot topic huh?) but pricing can be a very difficult thing to tackle. This post is filled with the things that I find most important about pricing and I think everyone, especially every Etsy seller, should know.
Tuesday, February 23, 2010
Monday, February 22, 2010
Friday, February 19, 2010
Thursday, February 18, 2010
Wednesday, February 17, 2010
Tuesday, February 16, 2010
Monday, February 15, 2010
Friday, February 12, 2010
Thursday, February 11, 2010
Wednesday, February 10, 2010
A product description is an opportunity to describe your product and what makes it unique. You know that you have a great product that has been carefully designed and lovingly created, but others will not if you do not communicate it.
A product description is comprised of three basic components: the purpose, the physical characteristics and the technical details.
The purpose should detail what your product does and how will it enhance your customer’s life. Will it warm them up on a cold blustery day? Will it bring a touch of elegance to an otherwise nondescript outfit? Will it brighten up their favorite room?
The physical characteristics’ portion of your description should create a mental image of your product. Write with the assumption that no pictures of your product exist and you are solely dependent on words to describe it. Is your product quirky, sleek, elegant, sturdy, irreverent, bold, whimsical or charming? Is it fuzzy, smooth, lustrous or opaque? Is it dandelion yellow, cerulean blue, strawberry red or jade green?
An online thesaurus, http://thesaurus.reference.com, is an excellent way to quickly find descriptive words and an online resource for colors is Wikipedia’s List of Colors, http://en.wikipedia.org/wiki/List_of_colors.
Succinctly outline what materials were used, the size of the product (include both metric and U.S. measurements) and the process or techniques utilized. Accuracy is of paramount importance.
Writing and Editing your Product Description
Using this basic outline, start writing. In the beginning, do not worry about the cohesiveness of the copy, grammatical errors or sentence structure, just write. Once you have your initial thoughts down, start reviewing and editing. Move sentences around. The actual order of the purpose, the physical characteristics and the technical details in your product description are dependent on the product itself. What sequence is logical for your product? Pare it down to the essentials. Read it out loud. When you hear the words spoken, does it fit your vision of your product?
In conclusion, do not underestimate the importance of a well written product description. While the internet has created a global marketplace to showcase your wares, you are also now competing with sellers around the world. Carefully chosen words have a dramatic and lasting impact.
Tuesday, February 9, 2010
Monday, February 8, 2010
Thursday, February 4, 2010
Tuesday, February 2, 2010
Monday, February 1, 2010
Organic cotton is MUCH better for you and your planet than typical cotton. Most cotton is produced with the use of many very strong pesticides that not only kill the insects that harm cotton but also the good, useful insects like spiders and bees and ladybugs. These pesticides get into our water when it rains or the fields get watered and also when the cotton is washed prior to use. Some of those chemicals are bound to stay on the cotton so that tshirt you're wearing could be seeping icky chemicals into your body.